By Mark on Jun 11, 2008 in Direct Mail, Featured, Marketing, Process, Strategy, Testing | 0 Comments
You plan for offensive operations, while you prepare to play defense. You'll find this concept in both warfare and sports, and it's applicable in business as well.
I much prefer playing offense, because that's where you score and generate revenues. A strong business offensive plan also limits the amount of places you'll need to prepare to play defense, freeing up more resources for--you guessed it--playing more offense.
By Mark on May 5, 2008 in Direct Mail, Marketing, Strategy | 0 Comments
If you're mailing Standard Rate, you've got until Friday to present your material for entry at the USPS at the current rates. I hope you've been getting ready to mail at the old rates.
Is there anything you shouldn't try to get in the mail at this point?
I can think of a couple things. While [...]
By Mark on Feb 27, 2008 in Direct Mail | 0 Comments
A quick reminder that U.S. postage rates are going up on May 12th, with First Class postage going up by one cent to $0.42. The new rate schedule is available here.
Drop your mail before May 12th, if possible, but please don't rush. Never is the phrase "penny wise, pound foolish" more appropriate than when dealing [...]