A recent study, carried out by Marketing Management Analytics, Financial Executive and Ed See, makes me think that more senior marketing executives should double-check the shine on their resume and perhaps consider a few more networking lunches in the near future. A very brief summary of that report found in Ad Age frightens me and brings to mind a few courses of action that you can take today, if you find yourself in a similar situation.

"Warning: Habits May Be Good for You" explores how an anthropologist turned to marketing experts from CPG companies like Procter & Gamble to help increase the incidence of hand-washing with soap after using the toilet in the nation of Ghana to improve the health of children. Obviously, this was an important effort and I was encouraged to see marketing practitioners as instrumental in helping achieve success in this endeavor. As I was reading the article, it struck me that many of the techniques used are found in Robert B. Cialdini's classic Influence: The Psychology of Persuasion. I'd lent out my copy a few years ago and, thankfully, had to buy a new version which includes an epilogue written by Dr. Cialdini in 2007. My re-re which triggered my thoughts on social media.

Ever get an email from an automated system that just makes no sense? Here's an example, courtesy of Coca-Cola's My Coke Rewards program.

You plan for offensive operations, while you prepare to play defense. You'll find this concept in both warfare and sports, and it's applicable in business as well. I much prefer playing offense, because that's where you score and generate revenues. A strong business offensive plan also limits the amount of places you'll need to prepare to play defense, freeing up more resources for--you guessed it--playing more offense.

My experience with L.L. Bean today shows that customer service, when done correctly, isn't an expense. It can be your #1 marketing tool and put a wide moat between your business and your competitors. L.L. Bean is the standard against which your phone support should be measured.

At one point during my college days I wanted to be an A&R guy for a record label. My reactions to smoke-filled clubs and early-to-bed habits caused me to rethink that career option. But music, and the marketing of it, has remained a lifelong interest. Last night, my wife and I saw Duran Duran at Merriweather Post Pavilion in Columbia, MD. This was her 11th or 12th time and my 10th time to see the band. When you go to a Duran Duran show, you know you're going to see a great performance, an enthusiastic crowd and hit after hit. What I didn't expect was a textbook example of creating and maximizing a marketing channel, and an example of how big a part luck plays in everything we do as marketers.