Ever get an email from an automated system that just makes no sense? Here's an example, courtesy of Coca-Cola's My Coke Rewards program.

You plan for offensive operations, while you prepare to play defense. You'll find this concept in both warfare and sports, and it's applicable in business as well. I much prefer playing offense, because that's where you score and generate revenues. A strong business offensive plan also limits the amount of places you'll need to prepare to play defense, freeing up more resources for--you guessed it--playing more offense.

Today is the 64th anniversary of D-Day. I am appalled that none of my daily mainstream media reads (New York Times, Washington Post, USA Today) this morning had anything commemorating the event. On June 6th, 1944, the brave men of the Western democracies began the liberation of occupied Europe in one of the most audacious and complex military operations the world will ever know. They beat back the forces of evil and tyranny and, through their sacrifices, helped give us the lives of peace and prosperity we enjoy today. I was born over twenty-three years later, yet I will never forget.

Chrysler's quick extension of their $2.99 gas offer is proving the strength of strong offer. Is it enough to save Chrysler?

How can Octane Fitness improve their marketing for elliptical trainers?

A comparison of the philosophies of marketing experts Seth Godin and Mark Pilipczuk.