By Mark on Jul 21, 2008 in Commentary, Featured | 1 Comment
Are the Beijing Olympics headed for an opening ceremony marketing problem? Today's Wall Street Journal raises the specter of athletes wearing masks to the opening ceremony and causing China to lose face. Other blogs and sources are starting to pick up on this.
What if 10 or 20% of the athletes in the opening ceremony [...]
By Mark on Jun 4, 2008 in CRM, Direct Marketing, Featured, Marketing, Process, Strategy | 3 Comments
My experience with L.L. Bean today shows that customer service, when done correctly, isn't an expense. It can be your #1 marketing tool and put a wide moat between your business and your competitors.
L.L. Bean is the standard against which your phone support should be measured.
By Mark on Feb 22, 2008 in Announcement | 0 Comments
Our email problems have been solved, so I can now be reached either at my AIM address or MAP Consulting email address. It looks like it was a hardware problem that's been sorted out. Nice work by the AOL mail team with the fix and communication.
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