Well, the classic Claude Hopkins book Scientific Advertising is still a must-read. It's a slim 56 pages, but blows just about every advertising book ever written out of the water. No less than David Ogilvy said that everybody should read it seven times and that it changed his life.

The site build is progressing well today. The CMS platform is up and stable, although page load times aren't acceptable yet and a few things are being examined on the server side. We've installed a number of plugins to give us more flexibility when adding content. One we're experimenting with now allows easy addition [...]