By Mark on Nov 27, 2008 in Featured, Mobile, Offer, Online, Products | 0 Comments
Looking for deals for this holiday season? Well, Black Friday and Cyber Monday are the days to buy online.
Look for free shipping deals, special limited-time offers and exclusive product bundles.
My new company, kajeet, is joining in. We've got free shipping running and if you buy a kids cell phone on Thanksgiving or Black Friday, be sure to use promo code "FRIDAY15" at checkout to get 15% off any cell phone.
By Mark on May 20, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 0 Comments
Chrysler's quick extension of their $2.99 gas offer is proving the strength of strong offer. Is it enough to save Chrysler?
By Mark on May 6, 2008 in Commentary, Marketing, Offer | 1 Comment
Chrysler's guaranteeing gas for your new vehicle will stay under $2.99/gallon for the next three years.
Talk about a great offer that addresses a couple of problems:
1. Chrysler has too many large vehicles to sell, with lousy gas mileage.
2. Gas at $3.00+/gallon is putting a crimp in the budgets of potential buyers, slowing down overall sales.
By Mark on Jan 16, 2008 in Email marketing, Marketing, Offer, Online, Strategy | 0 Comments
Every once in a while, I get a great email from one of the many companies I do business with online. Today's great email is from ProFlowers and contains both an outstanding offer and some great strategic thinking.
Unbeknownst to me, ProFlowers suffered from some serious downtime yesterday. And with it getting close to [...]
By Mark on Dec 11, 2007 in Email marketing, Online, Process, Testing | 0 Comments
Today's example of online marketing waste, which probably went awry someplace in the 4% of process (see Focus on the Four in our featured article section), comes from Samsung in the form of a promotion for their new Blackjack II cellular phone, which is available to subscribers of AT&T's wireless network.
A couple of reasons why [...]