By Mark on Jun 11, 2008 in Direct Mail, Featured, Marketing, Process, Strategy, Testing | 0 Comments
You plan for offensive operations, while you prepare to play defense. You'll find this concept in both warfare and sports, and it's applicable in business as well.
I much prefer playing offense, because that's where you score and generate revenues. A strong business offensive plan also limits the amount of places you'll need to prepare to play defense, freeing up more resources for--you guessed it--playing more offense.
By Mark on May 5, 2008 in Direct Mail, Marketing, Strategy | 0 Comments
If you're mailing Standard Rate, you've got until Friday to present your material for entry at the USPS at the current rates. I hope you've been getting ready to mail at the old rates.
Is there anything you shouldn't try to get in the mail at this point?
I can think of a couple things. While [...]
By Mark on Feb 21, 2008 in Announcement | 0 Comments
I've been having severe problems with my long-time AIM email address and am not sure which (if any) messages are going in or out. Should you need to get hold of me, please use mark [at] mapconsultingllc.com to reach me. I've been working with the AOL Postmaster to resolve. Perhaps it's time to reprint those [...]