Marketing Plans or Preparation? There's a Difference. »

You plan for offensive operations, while you prepare to play defense. You'll find this concept in both warfare and sports, and it's applicable in business as well. I much prefer playing offense, because that's where you score and generate revenues. A strong business offensive plan also limits the amount of places you'll need to prepare to play defense, freeing up more resources for--you guessed it--playing more offense.

Don't move your billing forward to take advantage of the postal rate increase. »

If you're mailing Standard Rate, you've got until Friday to present your material for entry at the USPS at the current rates. I hope you've been getting ready to mail at the old rates. Is there anything you shouldn't try to get in the mail at this point? I can think of a couple things.  While [...]

Problems with AIM email »

I've been having severe problems with my long-time AIM email address and am not sure which (if any) messages are going in or out.  Should you need to get hold of me, please use mark [at] mapconsultingllc.com to reach me.  I've been working with the AOL Postmaster to resolve.  Perhaps it's time to reprint those [...]