I've been working on a list analytics project recently and that's resulted in me thinking of, among other things, universes. I've started to think about model performance and how the changes to the economy might be impacting marketing results. However, I wasn't tempted to write this post until two things happened yesterday. First, [...]

Over the years I, and my clients have labored mightily at our marketing efforts. Hours of careful thought about our marketing objectives, followed by more hours of careful analysis of past test results. And even more analysis of our lists and target audiences, followed by hour upon hour of agonized copywriting and creative [...]

The site build is progressing well today. The CMS platform is up and stable, although page load times aren't acceptable yet and a few things are being examined on the server side. We've installed a number of plugins to give us more flexibility when adding content. One we're experimenting with now allows easy addition [...]