Seth Godin and common sense marketing »

By Mark on May 16, 2008 in Commentary, Marketing, Strategy | 0 Comments

A comparison of the philosophies of marketing experts Seth Godin and Mark Pilipczuk.

Free samples! »

By Mark on May 12, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 1 Comment

According to Ad Age, sampling is coming back in Summer 2008. Are other "old" marketing techniques now worth including in your marketing mix as you build new campaigns?

Co-op coupon cornucopia »

By Mark on Jan 27, 2008 in Advertising, Direct Mail, Direct Marketing, Inserts, Marketing, Testing | 1 Comment

For the first time in a long time I took a few minutes to run through the Valpak co-op mailing I received last week. After a few minutes of looking at the offers, I came up with a short list of things to consider if you're using Valpak (or other co-ops) as a marketing channel.  The [...]

People don't... »

By Mark on Dec 17, 2007 in Advertising, Copy, Direct Marketing, Featured, Marketing, Strategy | 2 Comments

Over the years I, and my clients have labored mightily at our marketing efforts. Hours of careful thought about our marketing objectives, followed by more hours of careful analysis of past test results. And even more analysis of our lists and target audiences, followed by hour upon hour of agonized copywriting and creative [...]