On Saturday, I attended Audi's complimentary two hour session at Summit Point racetrack in West Virginia, as the the result of an invitation I received as a current Audi owner. I thought it would be a great way to spend a few hours on the weekend and get a ride in the 2009 A4. Instead, I experienced a great example of experiential marketing and even witnessed a prospective Audi customer turn into a likely purchaser.

Are the Beijing Olympics headed for an opening ceremony marketing problem? Today's Wall Street Journal raises the specter of athletes wearing masks to the opening ceremony and causing China to lose face. Other blogs and sources are starting to pick up on this. What if 10 or 20% of the athletes in the opening ceremony [...]

Ever get an email from an automated system that just makes no sense? Here's an example, courtesy of Coca-Cola's My Coke Rewards program.

Good marketing isn't about chasing after the corner case--that last possible customer who might be buying from you, but who isn't. Overruling the veto vote to extend the reach of your brand often backfires. Think of Starbucks and how they added breakfast sandwiches to the menu. It gave the customer who was considering a breakfast sandwich [...]