A client recently asked me "who can tell me if my website is working well for me?"  My immediate response was "your customers and your browsers."  This, of course, triggered a conversation of how it was possible to talk to tens of thousands of (usually) anonymous visitors, collect their insights and then translate that to [...]

Humans and chimpanzees have a match on about 96% of their DNA.  That's not a lot of difference between you or I in our automobiles, sipping a Starbucks latte while chatting our cell phones and our pan troglodytes relatives in the rain forests of central Africa. And that 4% is about the difference between dramatic marketing [...]

I've been subscribing to email newsletters since the early 90's and--more recently--RSS feeds to try to stay abreast of what's going on in the world of marketing and business.  Aside from a few must-reads, most of my efforts are a waste of time.  However, every once in a while something just jumps out of my [...]