De-averaging your marketing investments and paying close attention to how your incremental marketing investments pay off is a post I've been intending to write for a while now. The good folks at Rimm-Kaufman group, however, saved me the trouble with yesterday's excellent PPC Averages can Hide Incremental Nightmares.  Please take the time to read it. As I [...]

Well, the classic Claude Hopkins book Scientific Advertising is still a must-read. It's a slim 56 pages, but blows just about every advertising book ever written out of the water. No less than David Ogilvy said that everybody should read it seven times and that it changed his life.

According to Ad Age, sampling is coming back in Summer 2008. Are other "old" marketing techniques now worth including in your marketing mix as you build new campaigns?

After lashing out at Verizon and Vonage a little while ago, I thought I'd move on to other topics. But Verizon can't help but make simple mistakes in their direct mail efforts.  On Friday, I received yet another first-class mailing, this time promoting Verizon's FiOS Internet service. Since I've now been a triple-play customer for two months [...]

Over the years I, and my clients have labored mightily at our marketing efforts. Hours of careful thought about our marketing objectives, followed by more hours of careful analysis of past test results. And even more analysis of our lists and target audiences, followed by hour upon hour of agonized copywriting and creative [...]

The site build is progressing well today. The CMS platform is up and stable, although page load times aren't acceptable yet and a few things are being examined on the server side. We've installed a number of plugins to give us more flexibility when adding content. One we're experimenting with now allows easy addition [...]