By Mark on Nov 27, 2008 in Featured, Mobile, Offer, Online, Products | 0 Comments
Looking for deals for this holiday season? Well, Black Friday and Cyber Monday are the days to buy online.
Look for free shipping deals, special limited-time offers and exclusive product bundles.
My new company, kajeet, is joining in. We've got free shipping running and if you buy a kids cell phone on Thanksgiving or Black Friday, be sure to use promo code "FRIDAY15" at checkout to get 15% off any cell phone.
By Mark on Jul 9, 2008 in Advertising, Commentary, Direct Marketing, Featured, Marketing, Mobile, Online, SEO/SEM, Social Media, Viral Marketing | 1 Comment
What's the value placed on a social media marketing campaign by the marketers that develop the campaign? It's hard to tell, because one typically can't get access to the key metrics associated with the campaign, particularly sales attributed to the effort and ROI.
I was intrigued by a new social push by Sony Ericsson for the Z750a flip phone, created by their agency, Iris. The campaign is titled "Bringing Purple Back."
By Mark on May 19, 2008 in Advertising, Commentary, Marketing, Offer, Online, Strategy | 0 Comments
Papa John's follows Guy Kawasaki's advice and made a mantra of "make it easy" to sell more pizza. Over $1 billion later, what's next?
By Mark on Jan 16, 2008 in Email marketing, Marketing, Offer, Online, Strategy | 0 Comments
Every once in a while, I get a great email from one of the many companies I do business with online. Today's great email is from ProFlowers and contains both an outstanding offer and some great strategic thinking.
Unbeknownst to me, ProFlowers suffered from some serious downtime yesterday. And with it getting close to [...]
By Mark on Jan 6, 2008 in Analytics, Online, Optimization, Testing | 0 Comments
A client recently asked me "who can tell me if my website is working well for me?" My immediate response was "your customers and your browsers." This, of course, triggered a conversation of how it was possible to talk to tens of thousands of (usually) anonymous visitors, collect their insights and then translate that to [...]
By Mark on Dec 11, 2007 in Email marketing, Online, Process, Testing | 0 Comments
Today's example of online marketing waste, which probably went awry someplace in the 4% of process (see Focus on the Four in our featured article section), comes from Samsung in the form of a promotion for their new Blackjack II cellular phone, which is available to subscribers of AT&T's wireless network.
A couple of reasons why [...]
