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Now that's an offer! »

Chrysler's guaranteeing gas for your new vehicle will stay under $2.99/gallon for the next three years. Talk about a great offer that addresses a couple of problems: 1. Chrysler has too many large vehicles to sell, with lousy gas mileage. 2. Gas at $3.00+/gallon is putting a crimp in the budgets of potential buyers, slowing down overall sales.

ProFlowers email of the day--how to make a strong offer »

Every once in a while, I get a great email from one of the many companies I do business with online. Today's great email is from ProFlowers and contains both an outstanding offer and some great strategic thinking. Unbeknownst to me, ProFlowers suffered from some serious downtime yesterday. And with it getting close to [...]