By Mark on Nov 27, 2008 in Featured, Mobile, Offer, Online, Products | 0 Comments
Looking for deals for this holiday season? Well, Black Friday and Cyber Monday are the days to buy online.
Look for free shipping deals, special limited-time offers and exclusive product bundles.
My new company, kajeet, is joining in. We've got free shipping running and if you buy a kids cell phone on Thanksgiving or Black Friday, be sure to use promo code "FRIDAY15" at checkout to get 15% off any cell phone.
By Mark on Aug 12, 2008 in Branding, CRM, Offer, Process, customer service | 1 Comment
I've written about good customer service in the past, highlighting my excellent experience with L.L. Bean. I've postulated that quality customer service is actually free, because the incremental sales more than make up for "excessive" talk time and refunds/credits granted by your customer service representatives.
Here's a trivially-observed example of what lousy customer service will cost you. In this example, from Verizon, it's a minimum of $100.
By Mark on Jul 15, 2008 in Advertising, Analytics, Branding, Direct Marketing, Featured, Marketing, Offer, Process, Social Media, Strategy, Viral Marketing | 1 Comment
"Warning: Habits May Be Good for You" explores how an anthropologist turned to marketing experts from CPG companies like Procter & Gamble to help increase the incidence of hand-washing with soap after using the toilet in the nation of Ghana to improve the health of children. Obviously, this was an important effort and I was encouraged to see marketing practitioners as instrumental in helping achieve success in this endeavor.
As I was reading the article, it struck me that many of the techniques used are found in Robert B. Cialdini's classic Influence: The Psychology of Persuasion. I'd lent out my copy a few years ago and, thankfully, had to buy a new version which includes an epilogue written by Dr. Cialdini in 2007. My re-re which triggered my thoughts on social media.
By Mark on May 20, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 0 Comments
Chrysler's quick extension of their $2.99 gas offer is proving the strength of strong offer. Is it enough to save Chrysler?
By Mark on May 19, 2008 in Advertising, Commentary, Marketing, Offer, Online, Strategy | 0 Comments
Papa John's follows Guy Kawasaki's advice and made a mantra of "make it easy" to sell more pizza. Over $1 billion later, what's next?
By Mark on May 12, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 1 Comment
According to Ad Age, sampling is coming back in Summer 2008. Are other "old" marketing techniques now worth including in your marketing mix as you build new campaigns?
