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15% Off Kids Cell Phones »

By Mark on Nov 27, 2008 in Featured, Mobile, Offer, Online, Products | 0 Comments

Looking for deals for this holiday season? Well, Black Friday and Cyber Monday are the days to buy online. Look for free shipping deals, special limited-time offers and exclusive product bundles. My new company, kajeet, is joining in. We've got free shipping running and if you buy a kids cell phone on Thanksgiving or Black Friday, be sure to use promo code "FRIDAY15" at checkout to get 15% off any cell phone.

Following the Social Media Money »

By Mark on Jul 9, 2008 in Advertising, Commentary, Direct Marketing, Featured, Marketing, Mobile, Online, SEO/SEM, Social Media, Viral Marketing | 1 Comment

What's the value placed on a social media marketing campaign by the marketers that develop the campaign? It's hard to tell, because one typically can't get access to the key metrics associated with the campaign, particularly sales attributed to the effort and ROI. I was intrigued by a new social push by Sony Ericsson for the Z750a flip phone, created by their agency, Iris. The campaign is titled "Bringing Purple Back."