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An accessory sale gives a lesson on consumer behavior »

By Mark on Mar 11, 2008 in Direct Marketing, Featured, Inserts | 0 Comments

I admit that I actually enjoy being upsold. That's partly because it's what I do for a living. It's also because I want to make certain that I've purchased the right thing for the problem I'm trying to solve. That means I've got two all wheel drive vehicles in Northern Virginia because it sometimes [...]

Co-op coupon cornucopia »

By Mark on Jan 27, 2008 in Advertising, Direct Mail, Direct Marketing, Inserts, Marketing, Testing | 1 Comment

For the first time in a long time I took a few minutes to run through the Valpak co-op mailing I received last week. After a few minutes of looking at the offers, I came up with a short list of things to consider if you're using Valpak (or other co-ops) as a marketing channel.  The [...]