By Mark on Jul 9, 2008 in Advertising, Commentary, Direct Marketing, Featured, Marketing, Mobile, Online, SEO/SEM, Social Media, Viral Marketing | 1 Comment
What's the value placed on a social media marketing campaign by the marketers that develop the campaign? It's hard to tell, because one typically can't get access to the key metrics associated with the campaign, particularly sales attributed to the effort and ROI.
I was intrigued by a new social push by Sony Ericsson for the Z750a flip phone, created by their agency, Iris. The campaign is titled "Bringing Purple Back."
By Mark on Jun 11, 2008 in Direct Mail, Featured, Marketing, Process, Strategy, Testing | 0 Comments
You plan for offensive operations, while you prepare to play defense. You'll find this concept in both warfare and sports, and it's applicable in business as well.
I much prefer playing offense, because that's where you score and generate revenues. A strong business offensive plan also limits the amount of places you'll need to prepare to play defense, freeing up more resources for--you guessed it--playing more offense.
By Mark on Jun 6, 2008 in Commentary, Featured, Strategy | 0 Comments
Today is the 64th anniversary of D-Day. I am appalled that none of my daily mainstream media reads (New York Times, Washington Post, USA Today) this morning had anything commemorating the event.
On June 6th, 1944, the brave men of the Western democracies began the liberation of occupied Europe in one of the most audacious and complex military operations the world will ever know. They beat back the forces of evil and tyranny and, through their sacrifices, helped give us the lives of peace and prosperity we enjoy today.
I was born over twenty-three years later, yet I will never forget.
By Mark on Jun 4, 2008 in CRM, Direct Marketing, Featured, Marketing, Process, Strategy | 3 Comments
My experience with L.L. Bean today shows that customer service, when done correctly, isn't an expense. It can be your #1 marketing tool and put a wide moat between your business and your competitors.
L.L. Bean is the standard against which your phone support should be measured.
By Mark on May 28, 2008 in CRM, Commentary, Featured, Marketing, Optimization, Strategy | 0 Comments
At one point during my college days I wanted to be an A&R guy for a record label. My reactions to smoke-filled clubs and early-to-bed habits caused me to rethink that career option.
But music, and the marketing of it, has remained a lifelong interest.
Last night, my wife and I saw Duran Duran at Merriweather Post Pavilion in Columbia, MD. This was her 11th or 12th time and my 10th time to see the band.
When you go to a Duran Duran show, you know you're going to see a great performance, an enthusiastic crowd and hit after hit.
What I didn't expect was a textbook example of creating and maximizing a marketing channel, and an example of how big a part luck plays in everything we do as marketers.
By Mark on May 20, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 0 Comments
Chrysler's quick extension of their $2.99 gas offer is proving the strength of strong offer. Is it enough to save Chrysler?
