By Mark on Jul 20, 2008 in Email marketing, customer service | 0 Comments
Apple's .mac service changeover to MobileMe was a complete debacle. The system was down for more or less the day before the iPhone 2.0 launch and for that entire day. If you rely on your .mac account for your email, like a lot of independent consultants and graphic design professionals, that downtime cost you real [...]
By Mark on Jun 12, 2008 in Email marketing | 0 Comments
Ever get an email from an automated system that just makes no sense? Here's an example, courtesy of Coca-Cola's My Coke Rewards program.
By Mark on Jan 16, 2008 in Email marketing, Marketing, Offer, Online, Strategy | 0 Comments
Every once in a while, I get a great email from one of the many companies I do business with online. Today's great email is from ProFlowers and contains both an outstanding offer and some great strategic thinking.
Unbeknownst to me, ProFlowers suffered from some serious downtime yesterday. And with it getting close to [...]
By Mark on Dec 11, 2007 in Email marketing, Online, Process, Testing | 0 Comments
Today's example of online marketing waste, which probably went awry someplace in the 4% of process (see Focus on the Four in our featured article section), comes from Samsung in the form of a promotion for their new Blackjack II cellular phone, which is available to subscribers of AT&T's wireless network.
A couple of reasons why [...]
