By Mark on Jan 27, 2008 in Advertising, Direct Mail, Direct Marketing, Inserts, Marketing, Testing | 1 Comment
For the first time in a long time I took a few minutes to run through the Valpak co-op mailing I received last week.
After a few minutes of looking at the offers, I came up with a short list of things to consider if you're using Valpak (or other co-ops) as a marketing channel. The [...]
By Mark on Dec 17, 2007 in Advertising, Copy, Direct Marketing, Featured, Marketing, Strategy | 2 Comments
Over the years I, and my clients have labored mightily at our marketing efforts. Hours of careful thought about our marketing objectives, followed by more hours of careful analysis of past test results. And even more analysis of our lists and target audiences, followed by hour upon hour of agonized copywriting and creative [...]
By Mark on Nov 27, 2007 in Advertising, Direct Mail, Direct Marketing | 1 Comment
The site build is progressing well today. The CMS platform is up and stable, although page load times aren't acceptable yet and a few things are being examined on the server side.
We've installed a number of plugins to give us more flexibility when adding content. One we're experimenting with now allows easy addition [...]
