By Mark on May 19, 2008 in Advertising, Commentary, Marketing, Offer, Online, Strategy | 0 Comments
Papa John's follows Guy Kawasaki's advice and made a mantra of "make it easy" to sell more pizza. Over $1 billion later, what's next?
By Mark on May 16, 2008 in Commentary, Marketing, Strategy | 0 Comments
A comparison of the philosophies of marketing experts Seth Godin and Mark Pilipczuk.
By Mark on May 12, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 1 Comment
According to Ad Age, sampling is coming back in Summer 2008. Are other "old" marketing techniques now worth including in your marketing mix as you build new campaigns?
By Mark on May 8, 2008 in Branding, Commentary, Strategy | 0 Comments
Good marketing isn't about chasing after the corner case--that last possible customer who might be buying from you, but who isn't.
Overruling the veto vote to extend the reach of your brand often backfires.
Think of Starbucks and how they added breakfast sandwiches to the menu. It gave the customer who was considering a breakfast sandwich [...]
By Mark on May 6, 2008 in Commentary, Marketing, Offer | 1 Comment
Chrysler's guaranteeing gas for your new vehicle will stay under $2.99/gallon for the next three years.
Talk about a great offer that addresses a couple of problems:
1. Chrysler has too many large vehicles to sell, with lousy gas mileage.
2. Gas at $3.00+/gallon is putting a crimp in the budgets of potential buyers, slowing down overall sales.
By Mark on May 2, 2008 in Commentary | 0 Comments
I was doing some SEO work this morning (and SEO will be the subject of a longer article in the near future) and happened to find a few articles where I was interviewed on topics ranging from membership to deploying analytic platforms using SAS software to education and internships.
Here's a quick look at a few [...]
