By Mark on May 12, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 1 Comment
According to Ad Age, sampling is coming back in Summer 2008. Are other "old" marketing techniques now worth including in your marketing mix as you build new campaigns?
By Mark on Apr 28, 2008 in Advertising, CRM, Featured, Marketing | 0 Comments
I'm not normally one to carry on about my experiences with fast casual dining establishments, even though we frequent them as a by-product of having two children who are connoisseurs of the category. The food quality can be variable, as can the staff attention to the customers.
But that's all changed after Saturday's experience at [...]
By Mark on Feb 19, 2008 in Advertising, Copy, Database marketing, Direct Mail, Direct Marketing, Featured | 3 Comments
And sometimes I just shake my head. My apparently never-ending stream of poorly executed direct mail continues, with the latest effort being a shockingly bad example from Marriott's Fairfield Inn and Visa. It appears to be the result of a co-op promotion, which may account for the execution; nobody at either Marriott or Visa felt [...]
By Mark on Jan 27, 2008 in Advertising, Direct Mail, Direct Marketing, Inserts, Marketing, Testing | 1 Comment
For the first time in a long time I took a few minutes to run through the Valpak co-op mailing I received last week.
After a few minutes of looking at the offers, I came up with a short list of things to consider if you're using Valpak (or other co-ops) as a marketing channel. The [...]
By Mark on Dec 17, 2007 in Advertising, Copy, Direct Marketing, Featured, Marketing, Strategy | 2 Comments
Over the years I, and my clients have labored mightily at our marketing efforts. Hours of careful thought about our marketing objectives, followed by more hours of careful analysis of past test results. And even more analysis of our lists and target audiences, followed by hour upon hour of agonized copywriting and creative [...]
By Mark on Nov 27, 2007 in Advertising, Direct Mail, Direct Marketing | 1 Comment
The site build is progressing well today. The CMS platform is up and stable, although page load times aren't acceptable yet and a few things are being examined on the server side.
We've installed a number of plugins to give us more flexibility when adding content. One we're experimenting with now allows easy addition [...]
