By Mark on Nov 27, 2008 in Featured, Mobile, Offer, Online, Products | 0 Comments
Looking for deals for this holiday season? Well, Black Friday and Cyber Monday are the days to buy online.
Look for free shipping deals, special limited-time offers and exclusive product bundles.
My new company, kajeet, is joining in. We've got free shipping running and if you buy a kids cell phone on Thanksgiving or Black Friday, be sure to use promo code "FRIDAY15" at checkout to get 15% off any cell phone.
By Mark on Aug 12, 2008 in Branding, CRM, Offer, Process, customer service | 1 Comment
I've written about good customer service in the past, highlighting my excellent experience with L.L. Bean. I've postulated that quality customer service is actually free, because the incremental sales more than make up for "excessive" talk time and refunds/credits granted by your customer service representatives.
Here's a trivially-observed example of what lousy customer service will cost you. In this example, from Verizon, it's a minimum of $100.
By Mark on Aug 11, 2008 in Branding, Featured, Marketing, Strategy | 0 Comments
On Saturday, I attended Audi's complimentary two hour session at Summit Point racetrack in West Virginia, as the the result of an invitation I received as a current Audi owner. I thought it would be a great way to spend a few hours on the weekend and get a ride in the 2009 A4.
Instead, I experienced a great example of experiential marketing and even witnessed a prospective Audi customer turn into a likely purchaser.
By Mark on Aug 6, 2008 in Advertising, Analytics, Featured, Optimization, SEO/SEM | 2 Comments
De-averaging your marketing investments and paying close attention to how your incremental marketing investments pay off is a post I've been intending to write for a while now.
The good folks at Rimm-Kaufman group, however, saved me the trouble with yesterday's excellent PPC Averages can Hide Incremental Nightmares. Please take the time to read it.
As I [...]
By Mark on Jul 21, 2008 in Commentary, Featured | 1 Comment
Are the Beijing Olympics headed for an opening ceremony marketing problem? Today's Wall Street Journal raises the specter of athletes wearing masks to the opening ceremony and causing China to lose face. Other blogs and sources are starting to pick up on this.
What if 10 or 20% of the athletes in the opening ceremony [...]
By Mark on Jul 20, 2008 in Email marketing, customer service | 0 Comments
Apple's .mac service changeover to MobileMe was a complete debacle. The system was down for more or less the day before the iPhone 2.0 launch and for that entire day. If you rely on your .mac account for your email, like a lot of independent consultants and graphic design professionals, that downtime cost you real [...]
