Emotion Through Fried Brakes »
By Mark on Aug 11, 2008 in Branding, Featured, Marketing, Strategy | 0 Comments
On Saturday, I attended Audi's complimentary two hour session at Summit Point racetrack in West Virginia, as the the result of an invitation I received as a current Audi owner. I thought it would be a great way to spend a few hours on the weekend and get a ride in the 2009 A4.
Instead, I experienced a great example of experiential marketing and even witnessed a prospective Audi customer turn into a likely purchaser.
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