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Archive for August 6th, 2008

The Incremental Giveth... and Taketh Away »

By Mark on Aug 6, 2008 in Advertising, Analytics, Featured, Optimization, SEO/SEM | 2 Comments

De-averaging your marketing investments and paying close attention to how your incremental marketing investments pay off is a post I've been intending to write for a while now. The good folks at Rimm-Kaufman group, however, saved me the trouble with yesterday's excellent PPC Averages can Hide Incremental Nightmares.  Please take the time to read it. As I [...]

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