An Olympic Sized Marketing Problem for China? »
By Mark on Jul 21, 2008 in Commentary, Featured | 1 Comment
Are the Beijing Olympics headed for an opening ceremony marketing problem? Today's Wall Street Journal raises the specter of athletes wearing masks to the opening ceremony and causing China to lose face. Other blogs and sources are starting to pick up on this.
What if 10 or 20% of the athletes in the opening ceremony [...]
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