Should 90% of CMOs be Fired? »
By Mark on Jul 16, 2008 in Analytics, Featured, Process, Strategy | 0 Comments
A recent study, carried out by Marketing Management Analytics, Financial Executive and Ed See, makes me think that more senior marketing executives should double-check the shine on their resume and perhaps consider a few more networking lunches in the near future.
A very brief summary of that report found in Ad Age frightens me and brings to mind a few courses of action that you can take today, if you find yourself in a similar situation.
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