85 Years Old and Still Relevant
By Mark on Jul 10, 2008 in Advertising, Copy, Direct Marketing, Marketing
How many of us will be able to make that claim?
Well, the classic Claude Hopkins book Scientific Advertising is still a must-read. It's a slim 56 pages, but blows just about every advertising book ever written out of the water.
No less than David Ogilvy said that everybody should read it seven times, and that it changed his life.
Good enough for you? Download an open-source PDF file here. Read it at lunch.
Then go forth and do likewise.
Bookmark to:
Sphere: Related Content
You must be logged in to post a comment.