85 Years Old and Still Relevant »
By Mark on Jul 10, 2008 in Advertising, Copy, Direct Marketing, Marketing | 0 Comments
Well, the classic Claude Hopkins book Scientific Advertising is still a must-read. It's a slim 56 pages, but blows just about every advertising book ever written out of the water.
No less than David Ogilvy said that everybody should read it seven times and that it changed his life.
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