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Archive for June 4th, 2008

What's the ROI on gold-plated customer service? »

By Mark on Jun 4, 2008 in CRM, Direct Marketing, Featured, Marketing, Process, Strategy | 3 Comments

My experience with L.L. Bean today shows that customer service, when done correctly, isn't an expense. It can be your #1 marketing tool and put a wide moat between your business and your competitors. L.L. Bean is the standard against which your phone support should be measured.

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• MAP Consulting Blog

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  • 15% Off Kids Cell Phones
  • $100 Fine for Bad Customer Service
  • Emotion Through Fried Brakes
  • The Incremental Giveth... and Taketh Away
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