By Mark on Jun 12, 2008 in Email marketing | 0 Comments
Ever get an email from an automated system that just makes no sense? Here's an example, courtesy of Coca-Cola's My Coke Rewards program.
By Mark on Jun 11, 2008 in Direct Mail, Featured, Marketing, Process, Strategy, Testing | 0 Comments
You plan for offensive operations, while you prepare to play defense. You'll find this concept in both warfare and sports, and it's applicable in business as well.
I much prefer playing offense, because that's where you score and generate revenues. A strong business offensive plan also limits the amount of places you'll need to prepare to play defense, freeing up more resources for--you guessed it--playing more offense.
By Mark on Jun 6, 2008 in Commentary, Featured, Strategy | 0 Comments
Today is the 64th anniversary of D-Day. I am appalled that none of my daily mainstream media reads (New York Times, Washington Post, USA Today) this morning had anything commemorating the event.
On June 6th, 1944, the brave men of the Western democracies began the liberation of occupied Europe in one of the most audacious and complex military operations the world will ever know. They beat back the forces of evil and tyranny and, through their sacrifices, helped give us the lives of peace and prosperity we enjoy today.
I was born over twenty-three years later, yet I will never forget.
By Mark on Jun 4, 2008 in CRM, Direct Marketing, Featured, Marketing, Process, Strategy | 3 Comments
My experience with L.L. Bean today shows that customer service, when done correctly, isn't an expense. It can be your #1 marketing tool and put a wide moat between your business and your competitors.
L.L. Bean is the standard against which your phone support should be measured.
By Mark on Jun 2, 2008 in Commentary | 0 Comments
When you listen to the radio today, it's amazing how frequently you hear the "shave and a haircut, two bits" Diddley-esque rhythms.
Bo was also one of the pioneers of rock-n-roll who never fully received the financial rewards he so richly deserved. I'm sure that today he has "...a brand new house on the roadside." Play on, Bo.
