By Mark on May 8, 2008 in Branding, Commentary, Strategy | 0 Comments
Good marketing isn't about chasing after the corner case--that last possible customer who might be buying from you, but who isn't.
Overruling the veto vote to extend the reach of your brand often backfires.
Think of Starbucks and how they added breakfast sandwiches to the menu. It gave the customer who was considering a breakfast sandwich [...]
By Mark on May 6, 2008 in Commentary, Marketing, Offer | 1 Comment
Chrysler's guaranteeing gas for your new vehicle will stay under $2.99/gallon for the next three years.
Talk about a great offer that addresses a couple of problems:
1. Chrysler has too many large vehicles to sell, with lousy gas mileage.
2. Gas at $3.00+/gallon is putting a crimp in the budgets of potential buyers, slowing down overall sales.
By Mark on May 5, 2008 in Direct Mail, Marketing, Strategy | 0 Comments
If you're mailing Standard Rate, you've got until Friday to present your material for entry at the USPS at the current rates. I hope you've been getting ready to mail at the old rates.
Is there anything you shouldn't try to get in the mail at this point?
I can think of a couple things. While [...]
By Mark on May 2, 2008 in Commentary | 0 Comments
I was doing some SEO work this morning (and SEO will be the subject of a longer article in the near future) and happened to find a few articles where I was interviewed on topics ranging from membership to deploying analytic platforms using SAS software to education and internships.
Here's a quick look at a few [...]
