• About Us

  We are a marketing consultancy specializing in online and offline direct response marketing, with a focus on new customer acquisition. Our objective is to drive ROMI for our clients using classical direct response techniques and solid testing design and methodology.

• Pages

  • Services
  • Management
  • Contact

• Tags

  Advertising analysis Analytics Branding business campaign consulting CRM customer Direct Mail Direct Marketing direct response DR email free insert l l bean mail marketers Marketing merge purge metrics modeling news Offer Ogilvy online plan planning postage pricing problem problems Process product ROI sales service Strategy systems targeting Testing thinking USPS Verizon

• Categories

  Select Category Advertising  (12) Analytics  (5) Announcement  (2) Branding  (4) Commentary  (12) Copy  (4) CRM  (4) customer service  (2) Database marketing  (3) Direct Mail  (7) Direct Marketing  (9) Email marketing  (4) Featured  (22) Inserts  (2) LTV  (1) Marketing  (21) Mobile  (2) Offer  (8) Online  (6) Optimization  (4) Process  (9) Products  (5) SEO/SEM  (4) Social Media  (2) Strategy  (19) Testing  (5) Viral Marketing  (2)

•  

  May 2008

  M	T	W	T	F	S	S
  « Apr				Jun »
  			1	2	3	4
  5	6	7	8	9	10	11
  12	13	14	15	16	17	18
  19	20	21	22	23	24	25
  26	27	28	29	30	31

• Links

  • Pilipczuk dot com
  • RHR Corporation

• Advertisement

• Category cloud

  LTV Mobile Social Media Viral Marketing customer service Inserts Announcement Database marketing Optimization SEO/SEM CRM Branding Email marketing Copy Testing Analytics Products Online Direct Mail Offer Direct Marketing Process Advertising Commentary Strategy Marketing Featured

• Archives

  Select Month November 2008  (1) August 2008  (3) July 2008  (6) June 2008  (5) May 2008  (10) April 2008  (2) March 2008  (1) February 2008  (5) January 2008  (6) December 2007  (3) November 2007  (2)

Archive for May 12th, 2008

Free samples! »

By Mark on May 12, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 1 Comment

According to Ad Age, sampling is coming back in Summer 2008. Are other "old" marketing techniques now worth including in your marketing mix as you build new campaigns?

Bookmark to:

• MAP Consulting Blog

• Recent Posts

  • 15% Off Kids Cell Phones
  • $100 Fine for Bad Customer Service
  • Emotion Through Fried Brakes
  • The Incremental Giveth... and Taketh Away
  • An Olympic Sized Marketing Problem for China?

• Advertisement

• Advertisement

• Meta

  • Register
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org