Veto votes and brand dilution »
By Mark on May 8, 2008 in Branding, Commentary, Strategy | 0 Comments
Good marketing isn't about chasing after the corner case--that last possible customer who might be buying from you, but who isn't.
Overruling the veto vote to extend the reach of your brand often backfires.
Think of Starbucks and how they added breakfast sandwiches to the menu. It gave the customer who was considering a breakfast sandwich [...]
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