By Mark on May 28, 2008 in CRM, Commentary, Featured, Marketing, Optimization, Strategy | 0 Comments
At one point during my college days I wanted to be an A&R guy for a record label. My reactions to smoke-filled clubs and early-to-bed habits caused me to rethink that career option.
But music, and the marketing of it, has remained a lifelong interest.
Last night, my wife and I saw Duran Duran at Merriweather Post Pavilion in Columbia, MD. This was her 11th or 12th time and my 10th time to see the band.
When you go to a Duran Duran show, you know you're going to see a great performance, an enthusiastic crowd and hit after hit.
What I didn't expect was a textbook example of creating and maximizing a marketing channel, and an example of how big a part luck plays in everything we do as marketers.
By Mark on May 20, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 0 Comments
Chrysler's quick extension of their $2.99 gas offer is proving the strength of strong offer. Is it enough to save Chrysler?
By Mark on May 19, 2008 in Advertising, Commentary, Marketing, Offer, Online, Strategy | 0 Comments
Papa John's follows Guy Kawasaki's advice and made a mantra of "make it easy" to sell more pizza. Over $1 billion later, what's next?
By Mark on May 16, 2008 in Featured, Marketing, Products, SEO/SEM, Strategy | 0 Comments
How can Octane Fitness improve their marketing for elliptical trainers?
By Mark on May 16, 2008 in Commentary, Marketing, Strategy | 0 Comments
A comparison of the philosophies of marketing experts Seth Godin and Mark Pilipczuk.
By Mark on May 12, 2008 in Advertising, Commentary, Featured, Marketing, Offer, Products, Strategy | 1 Comment
According to Ad Age, sampling is coming back in Summer 2008. Are other "old" marketing techniques now worth including in your marketing mix as you build new campaigns?
