By Mark on Apr 28, 2008 in Advertising, CRM, Featured, Marketing | 0 Comments
I'm not normally one to carry on about my experiences with fast casual dining establishments, even though we frequent them as a by-product of having two children who are connoisseurs of the category. The food quality can be variable, as can the staff attention to the customers.
But that's all changed after Saturday's experience at [...]
By Mark on Apr 14, 2008 in Analytics, Featured, LTV, Optimization, SEO/SEM, Strategy | 1 Comment
How do you make money?
This is one of the first questions I ask all my clients. The answer usually comes back including some aspect of "buy low, sell high" and other margin-related facts. Regardless of the complexity or depth of the answer, one word is always included.
The magic word is "people."
So why isn't all marketing done on customer lifetime value (LTV)? What are the five things you need to consider when developing LTV-based models that allow you to build CPA (cost per acquisition) based marketing plans?
