Archive for February 19th, 2008

Sometimes I shake my head and sigh »

By Mark on Feb 19, 2008 in Advertising, Copy, Database marketing, Direct Mail, Direct Marketing, Featured | 3 Comments

And sometimes I just shake my head. My apparently never-ending stream of poorly executed direct mail continues, with the latest effort being a shockingly bad example from Marriott's Fairfield Inn and Visa.  It appears to be the result of a co-op promotion, which may account for the execution; nobody at either Marriott or Visa felt [...]