By Mark on Feb 27, 2008 in Direct Mail | 0 Comments
A quick reminder that U.S. postage rates are going up on May 12th, with First Class postage going up by one cent to $0.42. The new rate schedule is available here.
Drop your mail before May 12th, if possible, but please don't rush. Never is the phrase "penny wise, pound foolish" more appropriate than when dealing [...]
By Mark on Feb 22, 2008 in Announcement | 0 Comments
Our email problems have been solved, so I can now be reached either at my AIM address or MAP Consulting email address. It looks like it was a hardware problem that's been sorted out. Nice work by the AOL mail team with the fix and communication.
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By Mark on Feb 21, 2008 in Announcement | 0 Comments
I've been having severe problems with my long-time AIM email address and am not sure which (if any) messages are going in or out. Should you need to get hold of me, please use mark [at] mapconsultingllc.com to reach me. I've been working with the AOL Postmaster to resolve. Perhaps it's time to reprint those [...]
By Mark on Feb 19, 2008 in Advertising, Copy, Database marketing, Direct Mail, Direct Marketing, Featured | 3 Comments
And sometimes I just shake my head. My apparently never-ending stream of poorly executed direct mail continues, with the latest effort being a shockingly bad example from Marriott's Fairfield Inn and Visa. It appears to be the result of a co-op promotion, which may account for the execution; nobody at either Marriott or Visa felt [...]
By Mark on Feb 11, 2008 in Database marketing, Direct Mail, Process | 0 Comments
After lashing out at Verizon and Vonage a little while ago, I thought I'd move on to other topics.
But Verizon can't help but make simple mistakes in their direct mail efforts. On Friday, I received yet another first-class mailing, this time promoting Verizon's FiOS Internet service.
Since I've now been a triple-play customer for two months [...]
