Co-op coupon cornucopia »
By Mark on Jan 27, 2008 in Advertising, Direct Mail, Direct Marketing, Inserts, Marketing, Testing | 1 Comment
For the first time in a long time I took a few minutes to run through the Valpak co-op mailing I received last week.
After a few minutes of looking at the offers, I came up with a short list of things to consider if you're using Valpak (or other co-ops) as a marketing channel. The [...]
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