Tag Archives: upsell

An accessory sale gives a lesson on consumer behavior

Happy guyI admit that I actually enjoy being upsold. That’s partly because it’s what I do for a living. It’s also because I want to make certain that I’ve purchased the right thing for the problem I’m trying to solve.

That means I’ve got two all wheel drive vehicles in Northern Virginia because it sometimes snows here and I just might need to pick up the kids at school in the middle of the day.

And it means I’ve got the 8 GB iPhone instead of the 4 GB version because I might get stuck on a plane for a few hours and just might need a few more Van Halen albums to while away the time.

Give me a good value proposition, with clear benefits, at the right time and I’ll buy.

Just don’t give up after the first time, if I don’t buy. Be persistent, like Checks Unlimited.

Continue reading