When it comes to creating an emotional brand experience, forget copy, taglines, imagery and brand iconography.
There’s nothing like touching and feeling a product first-hand. Tasting the product is even better. Especially when that taste is vaporized rubber and burning brake pads.
Of course you have to be a gearhead, enjoy automobiles and love driving. That’s why Audi’s Driving Experience is perfect in terms of targeting and likely a big success in generating sales.