At one point during my college days I wanted to be an A&R guy for a record label. My reactions to smoke-filled clubs and early-to-bed habits caused me to rethink that career option.
But music, and the marketing of it, has remained a lifelong interest.
Last night, my wife and I saw Duran Duran at Merriweather Post Pavilion in Columbia, MD. This was her 11th or 12th time and my 10th time to see the band.
When you go to a Duran Duran show, you know you’re going to see a great performance, an enthusiastic crowd and hit after hit.
What I didn’t expect was a textbook example of creating and maximizing a marketing channel, and an example of how big a part luck plays in everything we do as marketers.