Tag Archives: hypotheses

Focus on the Four

Humans and chimpanzees have a match on about 96% of their DNA.  That’s not a lot of difference between you or I in our automobiles, sipping a Starbucks latte while chatting our cell phones and our pan troglodytes relatives in the rain forests of central Africa.

And that 4% is about the difference between dramatic marketing success and dramatic marketing failure.

How can you avoid being a marketing chimpanzee?  Just Focus on the Four.

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