Tag Archives: generating sales

Emotion Through Fried Brakes

When it comes to creating an emotional brand experience, forget copy, taglines, imagery and brand iconography.

There’s nothing like touching and feeling a product first-hand. Tasting the product is even better.  Especially when that taste is vaporized rubber and burning brake pads.

Of course you have to be a gearhead, enjoy automobiles and love driving.  That’s why Audi’s Driving Experience is perfect in terms of targeting and likely a big success in generating sales.

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