Tag Archives: financial executives

Should 90% of CMOs be Fired?

GuillotineOK, as a CMO you’re going to be fired in ~23 months anyway.

But a recent study, carried out by Marketing Management Analytics, Financial Executive and Ed See, makes me think that more senior marketing executives should double-check the shine on their resume and perhaps consider a few more networking lunches in the near future.

A very brief summary of that report found in Ad Age frightens me and brings to mind a few courses of action that you can take today, if you find yourself in a similar situation.

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