If you’ve gone through the hard work of developing physical products for customers, why not take advantage of the low-cost and free Web 2.0 tools available to help increase adoption of your product and reduce your sales cycle?
A perfect case in point is Octane Fitness and their line of elliptical trainers.
We were in the market for an elliptical trainer for about 6 months, when we finally pulled the trigger in early April on an Octane Q37ce trainer. Since then, we’ve been extremely happy with the investment. I’ve found that a six-day-a-week workout routine is easy to maintain and have seen marked improvements in my level of cardiovascular fitness.
So why did it take 6 months to purchase a product that I; a) really wanted; b) really needed; and c) is a terrific product that fits my needs exactly?
After reflecting for a month and doing some additional research, it’s clear that Octane could have cut the sales cycle down to under a month. Here’s how. Continue reading