Humans and chimpanzees have a match on about 96% of their DNA. That’s not a lot of difference between you or I in our automobiles, sipping a Starbucks latte while chatting our cell phones and our pan troglodytes relatives in the rain forests of central Africa.
And that 4% is about the difference between dramatic marketing success and dramatic marketing failure.
How can you avoid being a marketing chimpanzee? Just Focus on the Four.