MAP Consulting, LLC is a marketing consultancy specializing in online and offline direct response marketing, with a focus on new customer acquisition. Our objective is to drive ROMI for our clients using classical direct response techniques and solid testing design and methodology. Areas of expertise include:
- Campaign development and planning
- Test design and analysis
- List planning and merge/purge analysis
- Economic modeling
Campaign Development
- Campaign objective and measures
- Offer definition
- Pricing strategy
- Channel selection
- Budgeting
- List, creative and step test plans
- Project plan development
- Vendor selection management
Test Design
- Testing strategy and prioritization
- Offer, creative and step test plans
- Univariate and multivariate test design
- In-flight and post-campaign analysis
- Rollout decisioning
List Planning
- List selection and test development
- Training
- Systems analysis and consulting
- Merge/purge analysis and merge testing
- List broker analysis and recommendation
Economic Modeling
- Customer LTV modeling
- Cost Per Acquisition allowable modeling
- P&L modeling
- Channel analysis
- De-averaging analysis
About Mark Pilipczuk
- Over eighteen years direct response marketing experience, specializing in continuity marketing and customer acquisition
- Former Senior Vice President at AOL LLC and Vice President, Marketing of World Wildlife Fund
- Systems development and methodology expertise in ordering, registration, list analysis and selection and product/shipment forecasting
Contact information
Mark A. Pilipczuk
Managing Director
Mark [at] MAPConsultingLLC [dot] com
703 350 4720
Pingback: Site build in progress : MAP Consulting LLC