MAP Consulting, LLC is a marketing consultancy specializing in online and offline direct response marketing, with a focus on new customer acquisition. Our objective is to drive ROMI for our clients using classical direct response techniques and solid testing design and methodology. Areas of expertise include:

• Campaign development and planning
• Test design and analysis
• List planning and merge/purge analysis
• Economic modeling

Campaign Development

• Campaign objective and measures
• Offer definition
• Pricing strategy
• Channel selection
• Budgeting
• List, creative and step test plans
• Project plan development
• Vendor selection management

Test Design

• Testing strategy and prioritization
• Offer, creative and step test plans
• Univariate and multivariate test design
• In-flight and post-campaign analysis
• Rollout decisioning

List Planning

• List selection and test development
• Training
• Systems analysis and consulting
• Merge/purge analysis and merge testing
• List broker analysis and recommendation

Economic Modeling

• Customer LTV modeling
• Cost Per Acquisition allowable modeling
• P&L modeling
• Channel analysis
• De-averaging analysis

About Mark Pilipczuk

• Over eighteen years direct response marketing experience, specializing in continuity marketing and customer acquisition
• Former Senior Vice President at AOL LLC and Vice President, Marketing of World Wildlife Fund
• Systems development and methodology expertise in ordering, registration, list analysis and selection and product/shipment forecasting

Contact information

Mark A. Pilipczuk
Managing Director
Mark [at] MAPConsultingLLC [dot] com
703 350 4720